I had the great fortune to list a lake front home this week. It’s beautiful, it’s well cared for, it’s immaculately clean – the ranch barely looks lived in. Did I mention it’s WATER FRONT with a BEACH area?
Showings began immediately and I was surprised by some of the feedback.
“It’s too black and white.”
The only black in this house is the kitchen counter, the rest is the seller’s own furniture. The walls are mostly white. WHITE. Neutral. Otherwise known as, “easy to move into and make your own.” Add your favorite color and “VOILA!” It reflects YOUR taste.
The purpose of a nicely staged house is to emphasize each room, bring attention to the view, and allow the buyers to envision their personal belongings in the space. It shouldn’t be to create a vision for the real estate agents. Realtors should be able to create the vision for themselves. If they don’t possess this skill, how are they going to be able to create vision in a market that is asking us to adapt daily?
The purpose of a real estate agent is to guide their clients and help them make a good decision. So, why then, wouldn’t an agent point out to his/her clients that the home is NOT black and they are NOT buying the furniture? Do we refuse to buy the drill from Home Depot because the exposed beams in the store ceiling don’t reflect our taste? Of course not, because we’re not buying the building! And in the case of real estate, we’re not buying the furniture!
I believe home stagers are an important part of our industry particularly with homes such as these. But aren’t we taking this too far when we begin to expect people to switch out their furniture too?
As a real estate agent, if a home is structurally sound and offers good value while meeting our client’s needs, it’s our responsibility to point out that changing the black counter can be negotiated into the contract or easily remedied. We help them create the vision. This is what GOOD sales people do. They help clients see a problem or an opportunity where they may not see it themselves. They find solutions. I’d want an agent looking out for my best interests, not one too insecure to point out what I’m missing.
What kind of an agent would you want?